Tethr is your shopping profile. One place for your shopping preferences to live for things like your skin, your style, your hair, what you love, (and don’t). Use your Tethr ID and carry it with you to every brand and platform you shop with. Instead of every brand starting from zero or secretly surveilling you, you are in control of how you are understood and by who.

The Tethr app. It’s where you build your profile, chat with Amber, and manage which brands are tethered to you. Free to download, free to use.

Shopping that evolves and adapts to your unique preferences, instead of guessing or delivering generic personalisation. When you’re tethered to a brand, their store or website already understands what you like. So the recommendations, the layouts, the products you see become uniquely laid out to fit you.

Your Cluster Code is essentially your “shopping tribe” in plain language. Once you finish your profile, Amber generates a short description of who you are as a shopper. It’s part of what brands see when you choose to tether to them and it helps you discover other shoppers who share similarities to you. It’s yours to keep, share, discover and update.

No. Tethr isn’t where you shop. it’s what you carry with you when you shop everywhere else. It’s more of a control room for your shopping preferences.

Amber is your AI companion inside Tethr. It helps you build your profile, adjust it when your life shifts (such as new season, new skin, new mood). It helps you connect you with the right brands and moments suited to your profile in real time.

Not really. That’s Amber’s job. It’ll check in with you when things change like when the seasons shift, or you mention something new and offer to update your profile. You can also update it manually whenever you want.

Yes, and it should. Your taste evolves. Your skin changes. Your style shifts. Tethr grows with you. Amber helps make sure your profile stays current without you having to think about it.

No. You choose what each brand sees. When you tether to a brand, you decide the level of access. You can change this anytime.

Yes, anytime. It’s called untethering. One tap in the app and that brand no longer has access to your profile. Permanent.

No. Your Tethr ID is yours, and it works across every brand you choose to tether with. One profile, every brand you love.

No. Tethr is completely free for you to use.

Your profile and data are permanently removed. All the brands you were tethered to lose access immediately. No traces, no shadow profile, no keeping data “just in case.”

Yes, both. In store, walk into a partner shop and Amber can let them know you’re there (if you want). Online, tap “Login with Tethr” on any partner site and the experience adapts to you instantly.

It doesn’t recommend products inside the Tethr app. Instead, when you’re on a partner brand’s site or in their store, they already know your preferences. So what you see, what’s suggested, and what’s surfaced fits you from the moment you arrive.

We are working on it.